Strategies, insights, and lessons from the trenches of scaling roofing companies.
The roofing company without banking relationships operates at a disadvantage. When opportunity strikes or crisis hits, they scramble for financing while competitors act. The...
Materials represent 25-35% of every roofing job. Managing them poorly bleeds profit through waste, theft, price inefficiency, and cash flow drag. Managing them well protects...
Every roofing company offers shingles on roofs. The installation process looks the same. The materials come from the same manufacturers. So why do customers pay more for one...
At $2M, the owner sees every dollar. Checks need signatures. Invoices get reviewed. The checkbook balance lives in the owner's head. At $5M+, this breaks. Too many transactions....
A roofing CEO makes hundreds of decisions daily. By 3pm, decision quality degrades noticeably. Choices that would be obvious at 9am become paralyzing struggles. Patience...
The best roofing salespeople aren't born. They're trained on processes that work. The average closing rate in residential roofing hovers around 25-30%. Top performers close...
At $2M, the owner sees every job. Quality stays consistent because one person maintains standards personally. At $5M+, this becomes impossible. Jobs multiply. Crews disperse. The...
The $5M residential roofing company hits a ceiling. The local market has finite homeowners. Competition for each lead intensifies. Growth requires either taking share from...
The inability to delegate keeps more roofing company owners stuck than any other factor. They know they should delegate. They've tried. It didn't work. Now they've resigned...
A roofing company completes 200 jobs. Revenue looks strong. The bank account doesn't agree. Profit exists on paper but vanishes before reaching the owner. This disconnect between...
The owner who closes every deal caps the company's growth at their personal capacity. One person can run maybe 100-150 estimates annually at quality levels. That's $2-4M in...
Every roofing company has systems. The question is whether those systems are intentional or accidental. Accidental systems emerge from habit and history. They work until they...
Your current market feels maxed out. Competitors fight over every lead. Marketing costs climb while margins compress. A new market 50 miles away looks attractive. Fresh...
The test of a leadership team is simple: can the company operate for two weeks without you? Most roofing company owners fail this test. They can't take a real vacation. They can't...
A $6M roofing company with $400K profit can go bankrupt. Profit doesn't pay bills. Cash pays bills. The difference between the two kills otherwise healthy businesses every year....
The average roofing CEO works 65 hours per week. About 50 of those hours are spent reacting to whatever screams loudest. The remaining 15 hours scatter across 100 different tasks....
The roofing company that wins every bid goes out of business slowly. The company that loses every bid goes out of business quickly. The company that wins the right bids at...
Your sales team closes $8M in contracts. Your production delivers $5.5M in completed jobs. The gap between those numbers represents lost profit, damaged reputation, and capped...
Somewhere between $5M and $7M, most roofing companies stop growing. Revenue bounces within a narrow band year after year. The owner works harder. Marketing spend increases. But...
The skills that built your roofing company to $5M will not get you to $10M. This truth hits most roofing CEOs hard around year 7 or 8. Revenue flatlines. Profits shrink. The...
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