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Banking Relationships and Credit Lines

Matthew Mangold

Matthew Mangold

Roofing Business Coach

August 2, 2023 7 min read
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Banking Relationships and Credit Lines for Roofing Companies

The roofing company without banking relationships operates at a disadvantage. When opportunity strikes or crisis hits, they scramble for financing while competitors act. The company with established relationships moves quickly and confidently.

Banking relationships provide more than money. They provide optionality, credibility, and strategic support. Building these relationships before you need them is essential to growth.

Why Banking Relationships Matter

Banks serve roofing companies in ways beyond just lending.

Operational support:

  • Checking and savings accounts
  • Merchant services for card payments
  • Payroll services
  • Cash management tools

Credit facilities:

  • Lines of credit for working capital
  • Equipment financing
  • Real estate loans
  • Acquisition financing

Strategic value:

  • Business advice from experienced bankers
  • Introductions to other professionals
  • Credibility with suppliers and customers
  • Partnership during challenges

The roofing company that treats banking as transactional misses significant value.

Building the Banking Relationship

Banking relationships require deliberate cultivation.

Choosing the Right Bank

Not all banks serve contractors well. Evaluate options carefully.

Bank types:

Large national banks: Scale, technology, geographic reach. May treat small businesses impersonally.

Regional banks: Balance of capability and personal service. Often good fit for growing contractors.

Community banks: Highly personal, local decision-making. May have limited products or lending capacity.

Credit unions: Member-focused, often favorable rates. May lack commercial expertise.

Selection criteria:

  • Experience with contractors/construction
  • Decision-making location (local vs. distant)
  • Lending appetite for your size
  • Technology and convenience
  • Fees and rates
  • Relationship orientation

Initial Relationship Building

Start the relationship before you need credit.

Account establishment:

  • Open business checking account
  • Move significant balances
  • Use multiple services

Personal connection:

  • Request a relationship manager
  • Meet in person regularly
  • Share your business story
  • Provide regular updates

Demonstrate reliability:

  • Maintain healthy balances
  • Never overdraw
  • Meet all obligations
  • Be responsive to requests

Time investment: Expect 6-12 months of relationship building before significant credit requests.

Ongoing Relationship Maintenance

Relationships require maintenance to provide value.

Regular communication:

  • Quarterly in-person meetings
  • Annual business review
  • Updates on significant changes
  • Proactive sharing of financials

Professional presentation:

  • Timely, accurate financial statements
  • Clear business plans
  • Organized documentation
  • Responsive to requests

Demonstrate partnership:

  • Consider bank for multiple services
  • Refer others to your banker
  • Provide testimonials if helpful
  • Remember the relationship is mutual

Understanding Credit Facilities

Different credit products serve different needs.

Line of Credit

Revolving credit you draw and repay as needed.

How it works:

  • Approved credit limit established
  • Draw funds when needed
  • Pay interest only on drawn balance
  • Repay and redraw repeatedly

Best for:

  • Working capital fluctuations
  • Seasonal cash flow gaps
  • Short-term opportunity funding
  • Bridge financing

Typical terms:

  • Limits: $50K-$500K+ depending on company size
  • Rates: Prime + 0.5-3% depending on risk
  • Fees: Annual fee 0.25-0.5% of limit
  • Security: Often requires personal guarantee
  • Covenants: May require minimum financial ratios

Equipment Financing

Loans or leases for vehicles, equipment, and machinery.

How it works:

  • Equipment serves as collateral
  • Fixed payments over term
  • Ownership transfer at end (loan) or return/purchase option (lease)

Best for:

  • Vehicle purchases
  • Major equipment
  • Technology investments

Typical terms:

  • Amounts: Based on equipment value
  • Rates: 5-12% depending on credit
  • Terms: 3-7 years depending on asset life
  • Down payment: Often 10-20% required

SBA Loans

Government-backed loans with favorable terms.

How it works:

  • Bank makes loan with SBA guarantee
  • Lower down payment and longer terms
  • More documentation required
  • Longer approval process

Best for:

  • Major growth initiatives
  • Real estate purchase
  • Acquisition financing
  • Equipment with longer terms

Typical terms:

  • Amounts: Up to $5M for most programs
  • Rates: Variable or fixed, often favorable
  • Terms: Up to 10 years working capital, 25 years real estate
  • Requirements: Good credit, collateral, personal guarantee

Real Estate Loans

Financing for facilities and property.

How it works:

  • Property serves as collateral
  • Long-term amortization
  • May be fixed or variable rate

Best for:

  • Facility purchase
  • Warehouse or yard acquisition
  • Property investment

Typical terms:

  • Down payment: 20-25%
  • Rates: Market-dependent
  • Terms: 15-25 years
  • Loan-to-value: 75-80%

Qualifying for Credit

Banks evaluate creditworthiness on multiple factors.

The 5 C’s of Credit

Character: Personal credit history, business reputation, industry experience.

Capacity: Ability to repay from cash flow. Debt service coverage ratio typically 1.25x minimum.

Capital: Owner’s equity in the business. Skin in the game matters.

Collateral: Assets available to secure the loan. Equipment, receivables, property.

Conditions: Industry trends, economic environment, specific use of funds.

What Banks Want to See

Financial requirements:

  • 2-3 years of business tax returns
  • Current financial statements
  • Personal tax returns
  • Personal financial statement
  • Accounts receivable and payable aging
  • Equipment list

Documentation needs:

  • Business plan or description
  • Use of funds explanation
  • Projections showing repayment ability
  • Legal documents (articles, operating agreement)

Minimum thresholds:

  • Personal credit score 680+
  • 2+ years in business
  • Positive cash flow
  • Reasonable debt levels
  • Industry experience

Improving Your Profile

Actions that strengthen your credit position:

Financial improvements:

  • Build cash reserves
  • Improve receivables collection
  • Reduce existing debt
  • Increase profitability
  • Clean up balance sheet

Documentation improvements:

  • Produce timely financials
  • Implement formal accounting
  • Get financials reviewed or compiled
  • Maintain organized records

Relationship improvements:

  • Build banking relationship history
  • Establish trade credit references
  • Maintain perfect payment history
  • Communicate proactively

When to Get Credit

The best time to arrange credit is before you need it.

Pre-need benefits:

  • Better negotiating position
  • Time for relationship building
  • Options if first attempt fails
  • Credit available when opportunity strikes

Warning signs of being too late:

  • Already in cash flow crisis
  • Suppliers demanding faster payment
  • Payroll becoming difficult
  • Growth opportunity slipping away

Timing guideline: Establish credit facilities 6-12 months before anticipated need.

Managing Credit Responsibly

Credit is a tool. Used well, it enables growth. Misused, it creates burden.

Responsible use principles:

  • Borrow for investment, not consumption
  • Ensure clear repayment path
  • Maintain unused capacity for contingencies
  • Monitor covenants and compliance

Warning signs of over-leverage:

  • Line of credit constantly maxed
  • Using new debt to pay old debt
  • Interest expense growing faster than revenue
  • Trouble meeting covenant requirements

Target debt levels:

  • Debt-to-equity: Under 3:1 typically
  • Debt service coverage: Over 1.5x preferred
  • Line utilization: Under 50% on average

Beyond Traditional Banking

Alternative financing options exist.

Alternative options:

Invoice factoring: Sell receivables for immediate cash. Expensive but fast.

Merchant cash advances: Advance against future card sales. Very expensive.

Online lenders: Fast approval, less documentation. Higher rates.

Equipment vendor financing: Financing from equipment suppliers. Often convenient.

Supplier credit: Extended payment terms from suppliers. Often overlooked.

Alternative evaluation:

  • Cost of capital comparison
  • Speed of access
  • Flexibility of terms
  • Impact on other relationships

Alternative financing often costs 2-4x traditional bank rates. Use when speed or qualification challenges justify the premium.

Start Here

Banking relationship building starts with intentional action.

Start Here:

  1. Evaluate your current banking relationship. Do you have a relationship manager? When did you last meet?
  2. If you don’t have a line of credit, start the conversation now. What limit could you qualify for?
  3. Gather and organize financial documentation. Is your financial house in order?

Banking relationships are business infrastructure. They provide optionality when opportunity or challenge arrives. Building relationships before need creates advantages unavailable to those who wait.

Start cultivating your banking relationships today. The investment in relationship building pays dividends when you need it most.

This article is for educational purposes only and does not constitute financial advice. Consult with qualified financial and legal professionals before making business decisions.

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