Strategies, insights, and lessons from the trenches of scaling roofing companies.
The $5M to $10M transition breaks more roofing companies than any other growth phase. Not because the market won't support $10M, it usually will. Not because the owner lacks...
You have AI tools for estimating, voice capture, lead scoring, and scheduling. Each works independently. But data does not flow between them. Your team manually transfers...
What is your business worth today? Not what you hope it is worth. Not what you need it to be worth. What is it actually worth in today's market? Most business owners do not know....
Your business generated $3 million in revenue last year. But how much of that revenue is high-quality revenue that buyers will value, and how much carries characteristics that...
Storm season creates unique sales dynamics. Demand appears suddenly when storms hit. Customers make faster decisions. Competition intensifies for visible damage. According to a...
Fall is peak roofing season in most markets. Homeowners address roof issues before winter. Weather conditions favor installation. According to a June 2025 seasonal marketing...
Summer presents a promotion dilemma. You need to generate business during slower months. But aggressive discounting can damage margins and create expectation of future deals....
Summer hits and everything accelerates. Leads multiply. Crews run full schedules. Office staff juggles more calls, more invoices, more coordination. The contractors who handle...
A buyer pays $2 million for your roofing company. After federal and state taxes, you keep $1.4 million. That $600,000 difference went to the government. Could planning have...
A callback costs more than the repair itself. Drive time. Crew time. Material costs. Customer frustration. Reputation damage. According to a April 2025 study from the Roofing...
Inventory ties up capital. Materials sitting in your warehouse are not cash available for payroll, marketing, or equipment. According to a March 2025 inventory cost study, the...
Word spreads that your roofing company is for sale. Employees start updating resumes. Customers wonder if they should find alternative contractors. Competitors sense opportunity....
You agreed on a purchase price of $2 million. At closing, you receive $1.92 million. The buyer explains that working capital came in $80,000 below target, triggering an...
Traditional job costing tells you what happened. Real-time tracking tells you what is happening. According to a February 2025 tracking study, companies with real-time job...
Simple decisions do not need frameworks. You decide by instinct, experience, or obvious logic. Complex decisions are different. They involve multiple factors, uncertain outcomes,...
May brings peak volume. Crews are running at maximum capacity. Schedules are packed. The pressure to produce creates risk that quality suffers. According to a February 2025...
Your salesperson measures a roof. They drive back to the office. They enter measurements into a spreadsheet. They calculate materials. They create a proposal document. They email...
Residential roofing companies often look at commercial work as growth opportunity. Bigger projects. Higher dollar values. Less seasonal volatility. According to a January 2025...
You attend the chamber meeting. You exchange business cards. You make small talk with strangers. You drive home wondering what the point was. This is what most business owners...
Roofing cash flow follows a predictable but challenging pattern. Revenue concentrates in spring and summer while costs spread across the year. According to a January 2025 seasonal...
Storm events transform market dynamics overnight. Hail, wind, or tornado damage creates immediate roofing need for hundreds or thousands of homeowners simultaneously. According to...
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