You are the machine.
Every decision runs through you. A buyer sees that too. Nobody buys a job.
$153M+
client revenue impacted
$17.9M+
combined revenue growth
documented case studies
10+ points
average net profit gain
documented case studies
These are individual results from clients who did the work. Results depend on carrying out the plan. Clients who did not do the work saw little or no change. No result or income is guaranteed.
You're Not Failing. You're Solving the Wrong Problem First.
The storm still decides your year.
Insurance and weather set your revenue. A retail sales engine sets it instead. A lead is a scheduled appointment on your calendar. Everything else is white noise.
Revenue is up, but margins are shrinking.
Working harder than ever and keeping less. Something in the math is off.
The buyer's math is brutal.
Buyers pay for what keeps running after you leave. Owner-run companies sell at a discount. Many never sell at all.
Private Equity Is Reshaping Roofing. Are You Ready?
229%
More PE Platforms
17 to 56 platforms in 24 months
134
Acquisitions in 2024
25% increase from 2023
9.1x EBITDA
what a management-led roofing platform sold for
2025
96%
of roofing companies evaluated
were not exit-ready
The buyers are here, and they are selective. If your business does not need you, you command a higher multiple. That is what prepared looks like.
The exit question
The multiple is decided before the buyer calls.
At 60, an exit means retirement money and your people in good hands. A buyer keeps a team that runs itself. That is why they keep yours.
At 40, an exit means the biggest check of your life. That check goes to owners the business does not need.
Either way, the work is the same. Build the company to run without you. Profit goes up now. The price goes up later. And if the offer is never right, you own a company that pays you while you fish.
What sets the price
- A team that runs it without you.
- Revenue you built, not the storm.
- Numbers a buyer can trust.
How it works
The Critical Path Profit System™
A constraint-based methodology that identifies the ONE thing limiting your growth, then systematically removes it. No theory, just results.
We found a problem, we fixed it, and the owner's team executed. That is the whole trick.
- 1
Find the Constraint
Identify every bottleneck limiting your growth, from sales to production to cash flow.
- 2
Attack with Precision
Focus all resources on the #1 constraint, with no scattered effort and no wasted capital.
- 3
Make it run without you.
Build repeatable systems that eliminate founder dependency and unlock sustainable growth.
Client stories
$1.9M to $14.6M revenue
Individual result. Clients who didn't do the work saw little or no change.
The company ran on the owner. Every decision routed through him, and it was hard to see which problem to fix first. We built the systems and the leadership team that run without him. Revenue grew from $1.9M to $14.6M over 48 months.
"Every time I work with Matthew, my business doubles the next year! I've been able to obtain my original goals of having more time for family and a business that can successfully run itself without my daily input."
Joe B., President and CEO
Complete Exteriors
Under 2% to 11.6% net profit
Individual result. Clients who didn't do the work saw little or no change.
Revenue was growing while profit went sideways, and it was hard to see which problem mattered most. Over 48 months, revenue grew from $6.6M to $11.8M and net profit went from under 2% to 11.6%. She reports growing $4M in her first year of the work.
"Working with Matthew has been the best investment in myself that I could have ever made."
Amanda Souther, President and CEO
Campbell Roofing
$1.7M contract in 45 days
Individual result. Clients who didn't do the work saw little or no change.
Holland brought an advisor into his corner at the biggest crossroads of his career, then bet on himself. He launched Hawksight Commercial Roofing and signed a $1.7M contract within his first 45 days. The partnership hasn't stopped. Every major decision at Hawksight gets worked through with Matthew before it gets made: the numbers, the hires, the quotes with costly gaps hiding in them.
"You probably should have done it yesterday. Having someone to run big decisions by has been so beneficial for our company. It's going to pay for itself time and time again."
Holland Hawks, Owner
Hawksight Commercial Roofing
Qualification
Is This Right For You?
This is NOT for everyone. I work exclusively with roofing companies that meet the following criteria:
- Roofing company CEO or owner
- $10M to $50M in annual revenue
- 4+ Sales Team
- 2+ Operations Managers
- Ready to Invest in Growth
Start with the Constraint Diagnostic.
A paid deep dive into your business. You leave with two things.
The one constraint choking your profit and a 30-day roadmap to fix it in a 90-minute debrief.
Advisory is by invitation, after the diagnostic.