Strategies, insights, and lessons from the trenches of scaling roofing companies.
Growing 40% feels like winning. Revenue jumps. Market share expands. The business momentum is intoxicating. Then the problems arrive. Cash gets tight. Quality slips. Key employees...
You have data everywhere. CRM reports. QuickBooks exports. Spreadsheets from five years ago. The problem isn't data scarcity. It's data usefulness. According to research from MIT...
Automation vendors promise transformation. Saved hours. Eliminated errors. Effortless scaling. The pitches are persuasive. The reality is messier. Some automation delivers 10x...
Every technology vendor now promises AI. Your CRM has AI features. Your estimation software added AI. Random startups pitch AI-powered everything. Most of it is marketing speak...
Most roofing company owners started as technicians. They installed roofs. They estimated jobs. They solved production problems. Technical excellence built the company. It earned...
The Theory of Constraints teaches that every system has one constraint that limits its performance. Fix that constraint, and the system improves. Ignore it, and nothing else...
You close deals consistently. Your salespeople don't. They have the same leads, same pricing, same products. Different results. The gap isn't talent, it's that your sales process...
The $5M to $10M transition breaks more roofing companies than any other growth phase. Not because the market won't support $10M, it usually will. Not because the owner lacks...
Your largest account generates 22% of revenue. They pay consistently. The volume helps cover overhead. On paper, this customer is your best relationship. But your team dreads...
Every roofing market has lowball competitors. They quote $8K for the roof you price at $12K. Homeowners wave their proposals in your face. "Why should I pay $4K more for the same...
Most roofing CEOs can tell you their revenue. Fewer know their profit margin with precision. Almost none track their cash conversion cycle. Yet this single metric predicts which...
Every callback costs more than money. The return trip expenses, the labor to fix the problem, the materials wasted, those are visible. The invisible costs are worse: damaged...
Most roofing company owners became leaders by accident. They started a company, hired people, and suddenly had a team looking to them for direction. Nobody taught them how to...
A roofing company receives 100 leads monthly. The sales team runs estimates on 60. They close 15 contracts. The 45 unsuccessful estimates represent hundreds of hours and thousands...
The roofing company owner who excels at managing crews often struggles when managing managers. The skills that motivated crews and ensured quality work don't translate directly to...
The Theory of Constraints teaches that every system has one constraint limiting its output. In roofing companies between $3M and $10M, that constraint is almost always the same...
The estimate that takes 5 days loses to the one delivered in 24 hours. The estimate that misses cost by 15% destroys margin. Estimating speed without accuracy loses money....
A roofing company with 4 crews should complete X jobs per month. Most companies achieve 60-70% of their theoretical capacity. The gap represents tens of thousands in lost revenue...
Roofing is traditionally transactional. You install a roof. You get paid. You may never see that customer again for 20 years. This creates volatile revenue dependent on constant...
The operations manager hire is the highest-impact leadership addition for most roofing companies between $3M and $8M. This person takes daily production decisions off your plate,...
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