Sales strategy for roofing companies. Closing techniques, pricing, lead qualification, sales teams, and building repeatable processes.
Storm season creates unique sales dynamics. Demand appears suddenly when storms hit. Customers make faster decisions. Competition intensifies for visible damage. According to a...
Summer presents a promotion dilemma. You need to generate business during slower months. But aggressive discounting can damage margins and create expectation of future deals....
Storm events transform market dynamics overnight. Hail, wind, or tornado damage creates immediate roofing need for hundreds or thousands of homeowners simultaneously. According to...
You close deals consistently. Your salespeople don't. They have the same leads, same pricing, same products. Different results. The gap isn't talent, it's that your sales process...
Every roofing market has lowball competitors. They quote $8K for the roof you price at $12K. Homeowners wave their proposals in your face. "Why should I pay $4K more for the same...
A roofing company receives 100 leads monthly. The sales team runs estimates on 60. They close 15 contracts. The 45 unsuccessful estimates represent hundreds of hours and thousands...
The estimate that takes 5 days loses to the one delivered in 24 hours. The estimate that misses cost by 15% destroys margin. Estimating speed without accuracy loses money....
The best roofing salespeople aren't born. They're trained on processes that work. The average closing rate in residential roofing hovers around 25-30%. Top performers close...
The owner who closes every deal caps the company's growth at their personal capacity. One person can run maybe 100-150 estimates annually at quality levels. That's $2-4M in...
The roofing company that wins every bid goes out of business slowly. The company that loses every bid goes out of business quickly. The company that wins the right bids at...